We’re not a huge, faceless organisation and, frankly, we don’t want to be. I’ve done the large company thing – and enjoyed it hugely – but it’s an unfortunate by-product of corporate success that the boss becomes increasingly insulated from the parts of the business that he enjoys most. So now I have a small social media consultancy, and that’s how I want it to stay. What we do is very hands-on, and it needs lots of creative input. That can’t happen if I let the business grow too big. And, on a purely personal point, I don’t want to stop doing what I enjoy most.
So, what is this thing that we do? Put as briefly as possible, we help you to connect meaningfully with your marketplace, primarily through social media. That means the obvious contenders like Facebook and Twitter, but it could also extend to your website blogging and possibly other communications with your customers.
It all starts with a one-to-one conversation between you and me. Don’t be put off, it’s really not that painful. I’ll get a good understanding of what interests your potential and existing customers. That doesn’t just mean topics that relate directly to your marketplace. I’m looking for a picture of what they might be doing in their spare time; might they be interested in sport, or would restaurant reviews be more in their line? I’ll look at your existing page visitors, your Twitter followers and more to build an accurate picture.
OK, you could do that yourself. But are you? If I said that it could be your single most effective marketing move, would you find the time in your day to get it done? What about next month, and the months after that? No, you have a business to run.
Making social media work for you is our business. So we’ll be working quietly behind you, building relationships and keeping you in front of both your existing customers and the new ones that we’ll find together. And once I’ve shown you how you could turn social media into your number one marketing channel, I’ll actively help you to move to a position where you can do it yourself, if that’s your desire.
Your next customer will use social media at least once today. He or she might not be in the market today, but it’s my job to make sure that you’re in their eyeline when that moment comes. I’m looking forward to showing you how.